Putting your business for sale on online or off-line can be frustrating. By doing it yourself can save thousands of dollars on broker’s commission. Here are 5 simple tips on how you can make your business for sale advertisement more effective.
1. Use a Compelling Title
It is important to use a title that will grab the reader’s attention. Think about what makes your business unique or the great qualities of your business – use these catch phrases in your title. Remember that you want your business for sale listing to “stand out in the crowd” – wet the reader’s appetite – give them a reason to want to click on your listing more. Here are some examples of how to give your ad title some spice. Here are some examples:
Use – “Drive Thru Coffee Shop for Sale – Highly Profitable!”
Not use – “Coffee Shop for Sale”
Use – “Popular Italian Restaurant for Sale – in business 10 years!”
Not use -“Restaurant for Sale”
Use – “Profitable Auto Detailing – Owner Retiring!”
Not use – “Auto Detailing for Sale”
2. Keep it Positive
It is important that your listing be positive. It is best to discuss sensitive topics verbally and in person. Perhaps your business has been really negatively impacted by the economy, but you do see a lot of opportunity for the right person to turn it around and expand the business – that’s good information, but best left for a one-on-one conversation with the prospective business buyer. You don’t want to mention anything negative in the listing that would discourage the prospective buyer from contacting you directly to learn more.
3. Include Important Details and Facts
When describing your business for sale, make sure to include enough facts and details to give the prospective business buyer a clear picture of the business you are trying to sell. The main point here is — do not put down 1 or 2 sentences and quit. You need to tell a story and give the reader a reason to get excited about your business.
4. Proofread & Spell check
Don’t forget to spell check – if you are using Microsoft Word – just use the Spell Check feature. A poorly written advertisement can be a turnoff to prospective buyers. You want to make sure your ad comes across as professional and well written. A listing full of spelling errors and grammatical mistakes only hurts your chances to impress the prospective buyer.
5. Include Photos
Potential buyers love to visualize what a business looks like. Include an attractive photos of your business. Try to highlight an aspect of your business that is particular appealing or unique – for example, if you own a restaurant that has an attractive interior, feature a photo of the inside. If you are concerned about confidentiality, try using a “stock” photos that portrays your business but does not disclose details. For example, if it is an Italian restaurant, perhaps you have a generic photo of a delicious plate of spaghetti.
Following these 5 tips will help you write an effective advertisement for your business. On a final note, it does take time to sell a business, so it is important that you be patient and have realistic expectations. It is not uncommon for a business to take 6 to 24 months to sell.